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The Internet sensation also secured a modeling contract, a book deal, a line of rosé wine, an ad campaign, and a contract with talent agency Creative Artists Agency for “representation in all areas, according to Huffington Post. With 5.7 million Instagram followers, it is reported that brands will pay him upwards of $6,000 for him to mention their products on his Instagram account. The latter has proven to be very lucrative. As he told the Financial Times in July: “Not getting all high and mighty about it, but it’s more like performance art than comedy.Josh Ostrovsky, better known by his nickname, “The Fat Jew,” is a comedian, actor, rapper, and social media personality. Ostrovsky himself has rejected the idea of doing live standup, sensibly pointing out that making money off of internet fame is much easier. Accusations of joke theft have plagued comedians like Robin Williams, Denis Leary, Carlos Mencia and even Keith Chegwin. Over time, the move to more confessional, personal jokes meant comics felt more ownership over their material, and stealing jokes became seen as a terrible taboo in comedy.

The focus on original material in standup is generally traced to the 1950s and the likes of Mort Sahl and Lenny Bruce, whose timely and political material sparked a standup revolution. In standup terminology, oft-repeated gags that can’t be sourced are known as “street jokes”, and in the days of vaudeville and Catskill comedy, most comedy routines were simply a mix of these old standards. (Twitter got attention last month for cracking down on stolen jokes on copyright grounds.) (There are third-party apps that let users “regram” photos.) Instagram’s policy says that it cares deeply about intellectual property rights, but users say it can be difficult to get the site to delete stolen content, and it doesn’t do enough to police theft. Part of the problem stems from Ostrovsky’s medium of choice, Instagram, which doesn’t have an inbuilt way to share content from other feeds, like Twitter’s retweet option. When Ostrovsky has been called out in past for copying jokes, he has blamed his interns or insisted that internet memes are nearly impossible to trace to their original source. His apparent sins are not unique joke-stealing and other forms of content co-opting are common on all social media platforms, and he’s often lumped in with fellow Instagram star Elliot Tebele, who posts viral content as moreĭefenders argue that these feeds are merely aggregating content that has potential, scouring through the dregs of Reddit and Tumblr for gems that they can bring to a mass audience. In March, Time Magazine named him one of the 30 most influential people on the internet, alongside Barack Obama, Narendra Modi, and Ta-Nehisi Coates. The Financial Times reported in July that he pulls in $6,000 per sponsored message (though a $2,500 figure is cited more often). (In a Billboard interview last year, he compared his proposed Comedy Central pilot to FX’s avant-garde comedy Louie.)

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He has produced branded content for Virgin Mobile, Burger King and Stella Artois, and, at times, had TV deals with both Comedy Central and Amazon. A former host on the E! network, he is to release a book this fall entitled Money, Pizza, Respect.

Ostrovsky has an eclectic résumé, including plus-size modelling, producing a line of rosé wines, and DJing for Apple Music Beats 1. (Someecards is often called out for stealing jokes as well, but it insists that these are “user-generated” cards, and that any stolen material will be removed.) After the CAA signing, comedians compiled lists of his stolen jokes and wrote impassioned pleas for people to unfollow Ostrovsky, like one from Someecards writer Maura Quint.

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